SPOKHAND: Everyone Can Sign
Jul 21, 2025
A Campaign That Changed Everything
In 2024, spokhand launched a one-of-a-kind campaign.
The idea? Generating sign language avatars of everyone.
Famous faces. Public figures. Ordinary people.
Everyone could see themselves… signing.
Technology Designed with the Deaf Community
This wasn’t AI built on Deaf people.
It was engineered with them, for them, by them.
An inclusive approach, rooted in Deaf culture not imposed from outside.
A Viral Milestone
Over 10 million views in just 6 months
15,000+ new followers
Hundreds of shares and daily avatar requests
100% organic growth, no paid media
Our goal? Show the world who we are.
The result? Visibility, engagement, and pride.
The tool? A powerful, emotional, instant avatar.
Some of our most iconic Reels:
What This Proved
Our tech is fast, reliable, and visual
Sign language can go viral
The Deaf community can be at the core of innovation
One Last Word
We won’t be doing this campaign again.
Not because it failed
But because it wasn’t a product launch.
It was a manifesto.
Our first bold signal to the world:
Everyone can sign.
What’s next?
A new campaign is coming soon
Created with and for the Deaf community.
Don’t miss it.
Follow us on Instagram: @_spokhand_
